Last week, I wrote about copywriting training and courses being for everybody, not just for those who want to be a copywriter. This week, I’d like to give you some factors NOT to take a copywriting course.
1. The person giving the course or seminar is not a copywriter
This may well surprise you, but some of the men and women giving courses on web copywriting are not, and have by no means been, a professional copywriter employed by other copywriters for their skills. Nope. They may possibly be great marketers and sales men and women. Heck, they may be decent men and women. But, you’re paying very good cash for your search copywriting course, so get to know some thing about the person who is going to teach the approaches of the SEO copywriter.
Copywriters offering to teach you and have been in their business (be it advertising, digital, direct) bring not just the material itself (which, frankly, you can come across in a book) but a wealth of experience, lots of client experience, and a plethora of tried-and-true copywriting tactics that in fact work for diverse and varied companies.
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Quick review
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